Why should you use image processing tools for your web media?
One of the things most people overlook is their website’s media optimization. The common idea is “work on the right keywords for search engine optimization and Google becomes your friend.”
Want to know why even after using the best keyword on your website you are still not getting as much feedback as you should? It is your image size. The plain truth is that with large images, your webpage would be very slow. This means that your visitors would be displeased, leading to less traffic.
Now, there are two sides to image optimization. If it goes wrong, you have bad quality images which are a turnoff for visitors, and if it goes right, you have a better website. We are not about to give you a tutorial on image processing. Maybe we’ll bore you with that later. For now, it is only fair that you know why you need it in the first place.
Well, here’s four reasons why image processing and optimization tools should be your buddy.
To Improve your Website Speed
Everybody hates a slow website. We’re sure even you do. So, why would you want to put your visitors in this position? In processing your images, you would be reducing the quality in a way that would not drastically affect the quality. By doing so, you get to maximize your server’s resources. How does this work?
When visitors load heavy images through your server, there is no doubt that it would be slow. This is because of the request overload that comes from the server responding to every request. When you process your images by adding a content delivery network (CDN), your server would then be able to outsource the image loading requests. For this reason, your server becomes less loaded and with the help of your closest data center, your server becomes free and faster. So, to increase your website performance, image optimization is essential.
You get Advanced and Optimized Images on your Website
When trying to reduce the size of your image, there are two options: lossy, and lossless. In plain explanations, the lossy image compression reduces the image quality while the lossless does not. The lossy and lossless support Google’s newest file format which is the WebP. The Webp is a more advanced file format that improves website optimization. When compressing to WebP, you get a whopping 77% compression from the original size without compromising the quality
Your Visitors would be Happier
Using the right compression rate for your website images creates numerous benefits for your website visitors. Asides being happier because of the faster performance, compressed images render fewer bytes to load which means that your visitors would not have to deal with storage overcapacity. If you’re using a CDN, there is an option to set parameters on the image content delivered to visitors. With this, visitors would always get the right quality media
You get the First Page Recognition
Yes! Combine your image optimization with your superb SEO strategies and there’s no reason why your website should not rank higher than others. This means your website would perform relatively better than before. This is your main goal and if a little image optimization can achieve it, there’s no reason why not. Since your website is also friends with Google, there’s a chance that your images would be indexed for Google’s image search. This means more traffic.
Wait! Before you go about celebrating, let’s add in a bonus reason. Your website back-up would be faster. We could tell you about how faster back-up is exciting but you already know.
Final Thoughts on Image Processing Tools
According to HTTP Archive, your website images make-up about 21% of the total storage weight. So, it makes a lot of sense that reducing this percentage would improve your website performance and traffic. If you had brushed off those image processing tools, it’s time to go back and hug them. They’re always ready to help.