The story of your website is best told by clickmaps. Heatmaps provide visual analytics of user and visitor activity on your website. You’ll be in the know as to the activities of users via their mouse clicks and scrolling. Of course, there’s Google Analytics to provide quantitative data as to what is happening on your website, clickmaps visually shows why it is happening.
Having an online business is far beyond having a website now; you have to make it a duty to give your users the best experience. Therefore, a positive user experience is crucial to the success of every business.
It’s all about keeping users loyal to the brand and the product offered. Understanding what your visitors click on and engage with, will help you determine their interests and define the customer journey.
What’s Unique About Clickmaps
A clickmap provides you with the following information;
- Shows you what users click on when they view your web pages
- Visually shows the most clicked and least clicked areas
- Help you identify most effective updates to your pages
Clickmaps provide usage data analytics along with a visualization of that data to make it easy for you to view the data and make sense of it.
There are no less than five types of website heatmaps for a better UX.
- Eye-tracking heatmaps
- Mouse tracking heatmaps
When and Why You Should Use Website Clickmaps
A website heatmap is a source of qualitative data that aims to help you to make the most sense of quantitative data. This visualization of data helps you read beyond the numbers.
Answering the question of why you should use website clickmaps is simple: To have a clear understanding of visitors and tweaking your website base on that understanding.
Even though we’ll advise that you use website heatmaps at all times, there are specific instances when website clickmaps are better utilized;
1. To Reduce Bounce Rate
Bounce rates are a regular occurrence; what is, however, abnormal is when it shoots beyond the average. There are instances when you’ll be generating a lot of traffic, but it’s all getting lost to a high bounce rate.
It happened to a local Fintech company who carried out a total revamp of their website. The new outlook became less engaging, leading to an increased bounce rate. However, running a heatmap helped in identifying the less engaging nature of the new website.
In fixing the bounce rate, heatmaps can help identify sources of distractions, fixing navigation issues, and optimizing content for better engagement.
2. Carrying Out Redesigning of Website
Before thrashing your old website, it’ll be best if you run a heatmap. Whether you are planning a minor design or a total revamping, you have to understand what your visitors love about the current site.
As much as you’ll want to make the new website better than the previous, doing away with elements that attract users could affect your business and revenue. With the heatmap, you’ll know whether it’s the color, font, CTA, or content placements that creates the magic.
Armed with this knowledge, you can redesign your website to be more engaging and intuitive to increase conversions.
3. Increase Sign-ups and Increase Leads
Being a business that feeds on sign-ups as a point for increasing leads, heatmaps could provide a visual understanding of why visitors are not taking or completing actions. For example, let’s assume your CTA button is placed at the lower end of the page; a scroll map could reveal what is amiss.
By running a scrollmap on the page during a sample period, you may realize that more than 50% of your visitors never even reached the CTA button. You can also run a clickmap to know where they are clicking the most. With this understanding, the CTA button can be placed where your visitors are lurking around.
4. Increasing Conversion Rate Via A/B Tests
Running a clickmap alongside an A/B test is a data-driven means of increasing conversion and help your business from struggling. To make the most of the A/B test, having qualitative data in place will help understand visitors’ behavior on your website.
Heatmap will reveal the reason why your current design and layout are not converting. Being able to pinpoint both low and high attention spot in addition to what you derive from the A/B test.
Final Thoughts on Website Clickmaps and Heatmaps
There’s a lot your pages can benefit from clickmaps. Start from your homepage as it holds your entire website together. With clickmaps on your product pages, you can know whether customers are adding items to their carts or not. While for your blogs, you can know the exact lengths your blog posts should be. Lastly, identifying the most popular sections of your pages would help determine where to place the CTA.